Author: Ken Ivey

More Complaints About Yelp Advertising Practices

Posted by | Jun 5, 2014 | |

http://6abc.com/archive/9528445/ This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last.  The BBB currently gives them A+ status – even with 1400+ complaints! So, the claim is that you’re penalized if you don’t advertise. But – what if you DO advertise? Here’s an example … Continue reading More Complaints About Yelp Advertising Practices

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Google Authorship Purposely Limited

Posted by | Dec 26, 2013 | |

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to...

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Measuring ROI for Attorney Marketing

Posted by | Dec 4, 2013 | , |

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term: So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are … Continue reading Measuring ROI for Attorney Marketing

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Local Marketing

Posted by | Oct 24, 2013 | |

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject.  All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing

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