You know those cool author pictures you sometimes see in Google’s search results? They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results. Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.
At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role. We’ll keep our eye on this. In the meantime, learn more at:
http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/
