The Future of Voice Search and Conversational AI for Local Businesses
Voice search and conversational AI are revolutionizing how businesses interact with customers....
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Tag: Online Marketing
Search queries indicate buying intent?
With 30 odd years doing this kind of online thinking, I find it perplexing that relatively large marketing and data collection firms are seemingly only now realizing the value of incorporating what people actually search for into a marketing strategy. Website Magazine recently published an article on this topic.
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Google AdWords Mailer – $150 Coupon
Here are my thoughts on Google Adwords – it makes sense for some people, but not for everyone.
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Read MoreBillion Dollar Bully?
Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.” This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying. Do subscribe … Continue reading Billion Dollar Bully?
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Read MoreWill your website disappear on April 21, 2015?
Chances are, it’ll probably still be there. But according to Google, if it doesn’t display properly on mobile devices – they might pull it from search results, giving preference to those sites that do, effectively making it invisible to searchers. I’ve had lots of questions from my clients about this, and most with recent work … Continue reading Will your website disappear on April 21, 2015?
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Read MoreHow NOT to Market Your Business
OWN your marketing – or suffer when they pull the plug. (I’m only posting this because lately I’ve had a lot of people asking about this). Again, I’m only speculating here – but it sure looks like they shut him down.
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Read MoreGoogle update
I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.
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Read MoreMeasuring ROI for Attorney Marketing
I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term: So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are … Continue reading Measuring ROI for Attorney Marketing
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Read MoreHey! It’s on like Bing-Bong, Jack.
So, I got another message from Bing today – you know, the same people who are running the skewed ads poking fun at Google (for doing the same thing Bing’s been doing forever.) It’s a really cheery “Update” – sounds good so far… then they drop the Bing Bomb… They’re taking away our ability to … Continue reading Hey! It’s on like Bing-Bong, Jack.
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Read MoreHow to Set Up a Google Plus Local Review in 5 Easy Steps
UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.
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Read MoreThe 5 Most Asked Questions about Google Places
UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.
Lately, there is a lot of talk about Google Places – Google’s newest web offering that seems to be revolutionizing the way businesses reach customers and market online. If you are responsible for marketing for a business, then you simply cannot afford to miss out on all the talk. That is because Google Places can be one of the most powerful tools you have when it comes to establishing a strong business presence on the Internet. Interested in knowing more, but not even sure where to start? Check out these five most asked questions about Google Places:
How does Google Places help people find my business? Google is the number one search engine in the entire world-wide web, encompassing a network of web-based applications (like Google Earth, Google Maps, Google Voice, and Google Directory Search) and other partner websites. When you set up your Google Places listing, your business becomes a part of that network. That means that any time someone uses Google to search for either your specific business name/location, or even for a business category related to yours in your area, your business listing is likely to appear in the return results across the entire Google network.
How can I make the most of my Google Places listing? First of all, make sure that it has a score of 100 percent (based partly on completeness). Also, upload as many photos/videos as Google will allow, encourage customers to post reviews, and employ search engine optimization (SEO) strategies when writing your Places page content.
How do I get a Google Places listing? Start by creating a (free!) Google account. Then visit the Google Places homepage and click on the “add business” option to claim your business location. Once you have submitted all of your information, you will have to verify your business by providing a valid telephone number or document, and then wait for Google to publish your listing.
What will it cost to use Google Places? Google Places listings, and every feature that comes with your Google Places pages, are absolutely free.
Is it possible to advertise my Google Places page on Google? Yes, Google has made it simple and easy to advertise for Google Places using Google Adwords Express. Access Adwords Express through your Google Places account page.
Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.
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Read MoreWhy Having Your Business on Google Places is So Important
UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.
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