{"id":6670,"date":"2021-08-10T07:27:13","date_gmt":"2021-08-10T12:27:13","guid":{"rendered":"https:\/\/blog.mcmdigitalproducts.com\/place-your-reviews-in-the-spotlight-with-the-power-of-video\/6670\/"},"modified":"2021-08-10T07:27:13","modified_gmt":"2021-08-10T12:27:13","slug":"place-your-reviews-in-the-spotlight-with-the-power-of-video","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670","title":{"rendered":"Place Your Reviews in the Spotlight with the Power of Video"},"content":{"rendered":"<p><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><\/span><\/p>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\"><img decoding=\"async\" src=\"https:\/\/media1.giphy.com\/media\/keTxaj2J6ygFABvp8N\/giphy.gif?cid=e1bb72ff6zackcyggjrzc0z9f0y2btktx9lys9ft0omxvbxb&amp;rid=giphy.gif&amp;ct=g\" style=\"float: right;\"><span data-darkreader-inline-bgcolor=\"\" style=\"background-color: var(--darkreader-inline-bgcolor) ; --darkreader-inline-bgcolor:var(--darkreader-bg--darkreader-inline-bgcolor);\">As a business owner, you know just how important it is to make sure each of your customer&#8217;s needs is met, and that their overall experience with your brand is a good one. You may not know this, but 92% of consumers typically read a business\u2019 reviews in order to discover the overall quality of the customer experience. You see, customer feedback can either make or break your business&#8217;s reputation: negative reviews can deter potential customers, while positive reviews can encourage them to trust your brand by purchasing your products or services.&nbsp;<\/span><\/span><\/span><\/p>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">While it&#8217;s clear that reviews are an important part of maintaining your brand&#8217;s reputation, there&#8217;s a highly effective tactic that you can add to your marketing strategy to supercharge the results that positive reviews will lend to your company.&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">Continue reading to learn why you should consider placing your best customer reviews in the spotlight.&nbsp;<\/span><\/span><\/p>\n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">Highlight Your Customers&#8217; 5-Star Experiences<\/span><\/span><\/h2>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">One of the most powerful endorsements your business can receive comes from the same customers that have already had a positive experience with you in the past. Including the best customer reviews on your business&#8217; website and in your marketing is incredibly effective, because prospective customers can conflate their expectations with the satisfaction of your previous and returning clientele.&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">Simply put: top-quality reviews will help your brand gain the trust of new customers.<\/span><\/span><\/p>\n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">Leverage the Power of Video<\/span><\/span><\/h2>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">Today, one of the most effective methods you can use to make sure that your message is being seen and heard by your ideal audience is to utilize video in your marketing efforts. The popularity and efficacy of video marketing continue to grow year over year. It&#8217;s an effective tool to grab your prospects&#8217; attention through quick and easy-to-consume video clips that highlight a 5-star review, and it&#8217;s more likely to deliver your message to your audience than through just the use of still images, graphics, or plain text alone.&nbsp;<\/span><\/span><\/p>\n<h3 dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">How We Can Help<\/span><\/span><\/h3>\n<p dir=\"ltr\"><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\">If you&#8217;d like to put your glowing customer reviews in the spotlight where they belong, and you&#8217;re interested in increasing conversions through the efforts of video marketing, contact us today to learn how we can help turn your best reviews into an effective, attention-grabbing video to promote your brand.<\/span><\/span><\/p>\n<div><span id=\"docs-internal-guid-d3afb1fc-7fff-b85c-3d0e-fb9b480cdc42\"><span data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you know just how important it is to make sure each of your customer&#8217;s needs is met, and that their overall experience with your brand is a good one. You may not know this, but 92% of consumers typically read a business\u2019 reviews in order to discover the overall quality of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[132,133,125],"tags":[45],"class_list":["post-6670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manitowoc-marketing","category-manitowoc-online-marketing","category-reputation-marketing","tag-video","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=6670\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"As a business owner, you know just how important it is to make sure each of your customer&#8217;s needs is met, and that their overall experience with your brand is a good one. You may not know this, but 92% of consumers typically read a business\u2019 reviews in order to discover the overall quality of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mcmdigitalproducts.com\/?p=6670\" \/>\n<meta property=\"og:site_name\" content=\"MCM Digital Products\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcmdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T12:27:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Ivey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:site\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Ivey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670\"},\"author\":{\"name\":\"Ken Ivey\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/person\\\/bd0a6cbad76db9041a15de87d9ee7b40\"},\"headline\":\"Place Your Reviews in the Spotlight with the Power of Video\",\"datePublished\":\"2021-08-10T12:27:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670\"},\"wordCount\":397,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg\",\"keywords\":[\"video\"],\"articleSection\":[\"Marketing\",\"Online Marketing\",\"Reputation Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670\",\"name\":\"Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg\",\"datePublished\":\"2021-08-10T12:27:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#primaryimage\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Place Your Reviews in the Spotlight with the Power of Video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=6670#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Place Your Reviews in the Spotlight with the Power of Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\",\"name\":\"Michael Cummings Marketing Blog\",\"description\":\"Our Most Important Metric is Client Results\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\",\"name\":\"MCM Products, LLC\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg\",\"width\":349,\"height\":142,\"caption\":\"MCM Products, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mcmdigitalmarketing\",\"https:\\\/\\\/x.com\\\/McmProducts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/person\\\/bd0a6cbad76db9041a15de87d9ee7b40\",\"name\":\"Ken Ivey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g\",\"caption\":\"Ken Ivey\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670","og_locale":"en_US","og_type":"article","og_title":"Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products","og_description":"As a business owner, you know just how important it is to make sure each of your customer&#8217;s needs is met, and that their overall experience with your brand is a good one. You may not know this, but 92% of consumers typically read a business\u2019 reviews in order to discover the overall quality of [&hellip;]","og_url":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670","og_site_name":"MCM Digital Products","article_publisher":"https:\/\/www.facebook.com\/mcmdigitalmarketing","article_published_time":"2021-08-10T12:27:13+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg","type":"image\/jpeg"}],"author":"Ken Ivey","twitter_card":"summary_large_image","twitter_creator":"@McmProducts","twitter_site":"@McmProducts","twitter_misc":{"Written by":"Ken Ivey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#article","isPartOf":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670"},"author":{"name":"Ken Ivey","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/person\/bd0a6cbad76db9041a15de87d9ee7b40"},"headline":"Place Your Reviews in the Spotlight with the Power of Video","datePublished":"2021-08-10T12:27:13+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670"},"wordCount":397,"publisher":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#primaryimage"},"thumbnailUrl":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg","keywords":["video"],"articleSection":["Marketing","Online Marketing","Reputation Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670","url":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670","name":"Place Your Reviews in the Spotlight with the Power of Video | MCM Digital Products","isPartOf":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#primaryimage"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#primaryimage"},"thumbnailUrl":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg","datePublished":"2021-08-10T12:27:13+00:00","breadcrumb":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mcmdigitalproducts.com\/?p=6670"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#primaryimage","url":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg","contentUrl":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2021\/08\/Place-Your-Reviews-in-the-Spotlight-with-the-Power-of-Video.jpg","width":1080,"height":1080,"caption":"Place Your Reviews in the Spotlight with the Power of Video"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=6670#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mcmdigitalproducts.com\/"},{"@type":"ListItem","position":2,"name":"Place Your Reviews in the Spotlight with the Power of Video"}]},{"@type":"WebSite","@id":"https:\/\/blog.mcmdigitalproducts.com\/#website","url":"https:\/\/blog.mcmdigitalproducts.com\/","name":"Michael Cummings Marketing Blog","description":"Our Most Important Metric is Client Results","publisher":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mcmdigitalproducts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization","name":"MCM Products, LLC","url":"https:\/\/blog.mcmdigitalproducts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2024\/04\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg","contentUrl":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2024\/04\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg","width":349,"height":142,"caption":"MCM Products, LLC"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mcmdigitalmarketing","https:\/\/x.com\/McmProducts"]},{"@type":"Person","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/person\/bd0a6cbad76db9041a15de87d9ee7b40","name":"Ken Ivey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a3f5c429480bd7ec822ccbc5fe598bd7e1092fd9653e84076442c1f8b377b2a6?s=96&d=mm&r=g","caption":"Ken Ivey"}}]}},"_links":{"self":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts\/6670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6670"}],"version-history":[{"count":1,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts\/6670\/revisions"}],"predecessor-version":[{"id":6671,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts\/6670\/revisions\/6671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/media\/6672"}],"wp:attachment":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}