{"id":5472,"date":"2020-04-22T11:24:54","date_gmt":"2020-04-22T16:24:54","guid":{"rendered":"https:\/\/blog.mcmdigitalproducts.com\/google-adds-banner-function-to-optimize\/5472\/"},"modified":"2020-04-22T11:24:54","modified_gmt":"2020-04-22T16:24:54","slug":"google-adds-banner-function-to-optimize","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=5472","title":{"rendered":"Google adds Banner function to Optimize"},"content":{"rendered":"

I received an email this morning from Google highlighting a new function to show a banner (in this case specifically a COVID-19 banner) on your website.<\/p>\n

Not everyone is familiar with Google Optimize, so here’s the Cliff Note:  It’s a website add-in installed via web code, which allows you to split-test (some call it A\/B test) most anything on your website – like Headline, post\/page text, images, etc.  <\/p>\n

Optimize will tally the results after you send sufficient traffic to the post\/page, and let you know which converts better.  It’s a little more complicated to properly set up than the average web person would be comfortable with, but for those that currently use it regularly, it’s okay I guess. <\/p>\n

Nothing to get excited about for me, I have solutions that don’t require installing code, so my clients can post updates like weather closings, special announcements, etc.   But my geek friends might think it’s cool, so I thought I’d let everyone know.  \ud83d\ude09<\/p>\n

Here’s a link to Optimize if you want to check it out.  https:\/\/marketingplatform.google.com\/about\/optimize\/<\/a>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

I received an email this morning from Google highlighting a new function to show a banner (in this case specifically a COVID-19 banner) on your website. Not everyone is familiar with Google Optimize, so here’s the Cliff Note:  It’s a website add-in installed via web code, which allows you to split-test (some call it A\/B […]<\/p>\n","protected":false},"author":4,"featured_media":5474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-5472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nGoogle adds Banner function to Optimize | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=5472\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google adds Banner function to Optimize | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"I received an email this morning from Google highlighting a new function to show a banner (in this case specifically a COVID-19 banner) on your website. 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