I get it. You\u2019re a solo-preneur.<\/p>\n
You\u2019re proud of the fact that you\u2019ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled your shopping cart into submission.<\/p>\n
But that feeling of pride that comes from doing the work yourself comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustration\u2014not because they\u2019re not good at what they do, but simply because they\u2019re unwilling to truly invest in their business.<\/p>\n
They\u2019re letting a scarcity mindset prevent them from taking the steps\u2014and making the investments\u2014that will have a massive impact on their business. And maybe you are, too.<\/p>\n
Outsourcing<\/strong><\/p>\n By far the biggest objection to outsourcing you\u2019ll hear is \u201cI can\u2019t afford it.\u201d Perhaps you\u2019ve heard\u2014or even said it. But the fact is, if you\u2019re a serious business owner, you can\u2019t afford not to outsource.<\/p>\n The time you free up by not doing those mundane, everyday tasks is time you\u2019ll spend more profitably, by:<\/p>\n Or just enjoying your life!<\/p>\n Outsourcing should never be looked at as an expense. In fact, if you\u2019re not getting a return on your outsourcing investment, take a hard look at what you\u2019re outsourcing and to whom, because there is likely plenty of room for improvement.<\/p>\n Automation<\/strong><\/p>\n Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales, and manually adding buyers to your mailing list each time you receive a payment. While that\u2019s an acceptable solution when time is easier to come by than money, you\u2019ll quickly outgrow it. The problem is, too many entrepreneurs fail to recognize the benefits of true automation.<\/p>\n Not only is trying to \u201cmake do\u201d with a pieced-together system costing you sales, but it costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting.<\/p>\n Recognize when it\u2019s time to uplevel your marketing tools to include true funnel automation, and watch your income increase dramatically!<\/p>\n Coaching<\/strong><\/p>\n It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs.<\/p>\n But there will come a time when your growth will flat line, and you\u2019ll struggle to reach that next level. That\u2019s when it\u2019s time to invest in coaching. A coach can help you see past your own blind spots, work through the blocks that are holding you back, and build a business you love\u2014on your own terms.<\/p>\n Don\u2019t be afraid to invest in your business. Wise investments such as coaching, automation, and outsourcing will pay for themselves many times over.<\/p>\n The post 3 Smart Business Investments You\u2019re Probably Not Making<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I get it. You\u2019re a solo-preneur. You\u2019re proud of the fact that you\u2019ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[288],"tags":[290,291,289],"class_list":["post-4673","post","type-post","status-publish","format-standard","hentry","category-business","tag-bizhacks","tag-biztips","tag-business-advice","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n\n