{"id":2512,"date":"2013-10-24T13:37:37","date_gmt":"2013-10-24T18:37:37","guid":{"rendered":"http:\/\/kenivey.com\/?p=746"},"modified":"2013-10-24T13:37:37","modified_gmt":"2013-10-24T18:37:37","slug":"googles-hummingbird-update","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=2512","title":{"rendered":"Google\u2019s Hummingbird Update"},"content":{"rendered":"

Affected by the recent \u201cHummingbird\u201d update? \u00a0I\u2019ve collected some great material on Google\u2019s latest algorithm change. \u00a0Clients of mine will be largely unaffected, but I\u2019m keeping my eye on the big \u201cG\u201d as they shift focus from link popularity to social signals, conversational search and great on-page SEO.<\/p>\n

\n

Originally from : http:\/\/searchengineland.com\/google-hummingbird-172816<\/a><\/p>\n

Why is it called Hummingbird?<\/strong><\/p>\n

Google told us the name come from being \u201cprecise and fast.\u201d<\/p>\n

When did Hummingbird start? Today?<\/strong><\/p>\n

Google started using Hummingbird about a month ago, it said. Google only announced the change today.<\/p>\n

What does it mean that Hummingbird is now being used?<\/strong><\/p>\n

Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it\u2019s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.<\/p>\n

When\u2019s the last time Google replaced its algorithm this way?<\/strong><\/p>\n

Google struggled to recall when any type of major change like this last happened. In 2010, the \u201cCaffeine Update<\/a>\u201d was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.<\/p>\n

What about all these Penguin, Panda and other \u201cupdates\u201d \u2014 haven\u2019t those been changes to the algorithm?<\/strong><\/p>\n

Panda<\/a>,\u00a0Penguin<\/a>\u00a0and other updates\u00a0were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda<\/p>\n

The new engine is using old parts?<\/strong><\/p>\n

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird \u2014 Google says \u2014 is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.<\/p>\n

What type of \u201cnew\u201d search activity does Hummingbird help?<\/strong><\/p>\n

\u201cConversational search<\/a>\u201d is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.<\/p>\n

\u201cWhat\u2019s the closest place to buy the iPhone 5s to my home?\u201d A traditional search engine might focus on finding matches for words \u2014 finding a page that says \u201cbuy\u201d and \u201ciPhone 5s,\u201d for example.<\/p>\n

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you\u2019ve shared that with Google. It might understand that \u201cplace\u201d means you want a brick-and-mortar store. It might get that \u201ciPhone 5s\u201d is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.<\/p>\n

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query \u2014 the whole sentence or conversation or meaning \u2014 is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.<\/p>\n<\/blockquote>\n

\n

Originally from : http:\/\/blog.businesswire.com\/2013\/10\/22\/what-you-need-to-know-about-google-hummingbird-when-writing-a-press-release\/<\/p>\n

Hummingbird now has a knowledge graph\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

\n

\"Knowledge<\/a><\/p>\n

Knowledge Graph<\/p>\n<\/div>\n

The knowledge graph is yet another example of how Google is transitioning from a keyword search engine to an answer engine. Google takes information about your brand from Wikipedia and your Google + account to give users a quick snapshot of your company or person. Here are Wikipedia editing guide lines.\u00a0http:\/\/en.wikipedia.org\/wiki\/Help:Editing<\/a>\u00a0For individuals, keeping your Google + account up to date is imperative.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Affected by the recent \u201cHummingbird\u201d update? \u00a0I\u2019ve collected some great material on Google\u2019s latest algorithm change. \u00a0Clients of mine will be largely unaffected, but I\u2019m keeping my eye on the big \u201cG\u201d as they shift focus from link popularity to social signals, conversational search and great on-page SEO. Originally from : http:\/\/searchengineland.com\/google-hummingbird-172816 Why is it […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-2512","post","type-post","status-publish","format-standard","hentry","category-google","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nGoogle\u2019s Hummingbird Update | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2512\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Hummingbird Update | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"Affected by the recent \u201cHummingbird\u201d update? \u00a0I\u2019ve collected some great material on Google\u2019s latest algorithm change. \u00a0Clients of mine will be largely unaffected, but I\u2019m keeping my eye on the big \u201cG\u201d as they shift focus from link popularity to social signals, conversational search and great on-page SEO. 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