{"id":2510,"date":"2014-05-30T12:30:50","date_gmt":"2014-05-30T17:30:50","guid":{"rendered":"http:\/\/kenivey.com\/?p=830"},"modified":"2014-05-30T12:30:50","modified_gmt":"2014-05-30T17:30:50","slug":"google-analytics-summit-marketers-want-more-data","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=2510","title":{"rendered":"Google Analytics Summit \u2013 Marketers Want More Data"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Google Analytics\" src=\"http:\/\/kenivey.com\/wp-content\/uploads\/2012\/09\/Getting_Customers2817343096_25d603e5c5_n.jpg\" \/><\/p>\n<p>As a marketer (and we all are) more information is better. \u00a0Google&#8217;s event will have folks from all over the country getting together to plan how to get more \u2013 and better \u2013 information from our shopping habits.<\/p>\n<blockquote>\n<p>As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we\u2019ll discuss at the 2014 summit so that even if you aren\u2019t able to attend, you can about hear what\u2019s next.\u00a0Enhanced Ecommerce \u00a0\u2013 Google Analytics Ecommerce data traditionally focused on details about the purchase \u2013 transaction details, product details, and others. But, marketers today want to understand the entire customer journey.<\/p>\n<p>Credits: Google Analytics Summit 2014: What\u2019s Next And On The Horizon For Analytics<\/p>\n<\/blockquote>\n<p>Do you watch your analytics? \u00a0Do you think Google collects too much information already, or should they track more?<\/p>\n<p>Share your thoughts in the comments below!<br \/>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketer (and we all are) more information is better. \u00a0Google&#8217;s event will have folks from all over the country getting together to plan how to get more \u2013 and better \u2013 information from our shopping habits. As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-2510","post","type-post","status-publish","format-standard","hentry","category-google","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Summit \u2013 Marketers Want More Data | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2510\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Summit \u2013 Marketers Want More Data | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"As a marketer (and we all are) more information is better. \u00a0Google&#8217;s event will have folks from all over the country getting together to plan how to get more \u2013 and better \u2013 information from our shopping habits. As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2510\" \/>\n<meta property=\"og:site_name\" content=\"MCM Digital Products\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcmdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-30T17:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/kenivey.com\/wp-content\/uploads\/2012\/09\/Getting_Customers2817343096_25d603e5c5_n.jpg\" \/>\n<meta name=\"author\" content=\"Ken Ivey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:site\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Ivey\" \/>\n\t<meta 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