{"id":2432,"date":"2012-11-23T10:21:00","date_gmt":"2012-11-23T16:21:00","guid":{"rendered":"http:\/\/kenivey.com\/?p=550"},"modified":"2015-10-15T16:45:19","modified_gmt":"2015-10-15T21:45:19","slug":"share-important-announcements","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=2432","title":{"rendered":"Share Important Announcements"},"content":{"rendered":"
This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?<\/a><\/div>\n

You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide.<\/p>\n

When you have something that you want to share with the widest possible audience, leverage your networks \u2013 all of them. Here are some tips to make sure your news gets the attention it deserves.<\/p>\n

1. Don’t be afraid to post it more than once. Particularly on Twitter, stuff gets lost in the noise. If people don’t catch it the second you post it, it may be gone forever. Use a tool like Tweriod.com to see when most of your followers are online, and post during those times. And post it a couple of times over the course of a day or so. Those who already read the original post will just delete it without thinking twice about it.\u00a0<\/span><\/p>\n

2. Create an opportunity to connect. Turn a newsy announcement into a way to engage with your audience. Instead of just saying \u201cMy new product launches next week,\u201d say, \u201cCheck out this sneak peek of my new eBook that I’m launching next week. Let me know what you think!\u201d Or, \u201cMy daughter is here \u2013 here’s her birth photo. Guess her birth weight and the person who’s closest will win a free 30 minute consultation with me.\u201d People are looking for new and different. Give it to them.<\/p>\n

3. Talk about the news before it happens. Telling people about what you have in progress not only helps them feel engaged, it also serves as a subversive way to promote yourself without sounding promote-y. Say, \u201cJust finished the last chapter for my eBook. Have you signed up for early notification?\u201d Or, \u201cI’m interviewing so-and-so next week for my next online class. Do you have any burning questions you’d like answered?\u201d<\/p>\n

4. Interconnect your social media networks. Place an announcement on Twitter that sends your followers over to your blog to read more. Record an announcement on YouTube and then post it on Facebook. The stronger the interconnections between the spokes of your network, the stronger the overall network.<\/p>\n

As an aside, it\u2019s also important to note that with recent changes in the search engines\u2019 algorithms (the mathematical equations they use to determine if your website shows up in the search engine\u2019s results for a given query) the recommendations above are now considered \u201cSocial Signals\u201d – and may give your website an unexpected boost!<\/p>\n

So, get a jump on press releases and publicity, and don’t sit back and wait for the newspapers to find you. Instead, you can do some promotion yourself by leveraging the members of your network.<\/p>\n

The post Share Important Announcements<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media … Continue reading Share Important Announcements<\/span><\/a><\/p>\n

The post Share Important Announcements<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[132],"tags":[143,137,147,152],"class_list":["post-2432","post","type-post","status-publish","format-standard","hentry","category-manitowoc-marketing","tag-facebook","tag-marketing","tag-rutherford-reader","tag-twitter","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nShare Important Announcements | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2432\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share Important Announcements | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?You’re changing the name of your podcast. 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