{"id":2420,"date":"2013-10-24T14:39:40","date_gmt":"2013-10-24T20:39:40","guid":{"rendered":"http:\/\/kenivey.com\/?p=748"},"modified":"2015-10-15T16:45:15","modified_gmt":"2015-10-15T21:45:15","slug":"local-marketing","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420","title":{"rendered":"Local Marketing"},"content":{"rendered":"

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. \u00a0All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.<\/p>\n

Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM.<\/span><\/p>\n

\n

Walmart Does\u00a0Local<\/b>\u00a0at Scale, a Look at Their New\u00a0Marketing<\/b>\u00a0Strategy<\/a><\/p>\n

With it’s new targeted\u00a0marketing<\/em>\u00a0strategy and e-commerce initiatives, Walmart is primed to redefine retail in 2014.<\/p>\n<\/div>\n

\n

7\u00a0Local Marketing<\/b>\u00a0Lessons From My Barber Shop<\/a><\/p>\n

I looked around as I sat in the chair at the local barber shop. Suddenly, I had many useful thoughts about\u00a0local marketing…<\/em><\/p>\n<\/div>\n

<\/div>\n

This lady’s a little excitable but if you can overlook the goofy attempt to be cool – there’s actually some great advice here.<\/p>\n

<\/object><\/p>\n

Comments? Leave them in the box below. \u00a0Questions? \u00a0Just ask – visit the contact page. \u00a0\":)\"<\/p>\n

The post Local Marketing<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. \u00a0All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing<\/span><\/a><\/p>\n

The post Local Marketing<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[132],"tags":[148,137],"class_list":["post-2420","post","type-post","status-publish","format-standard","hentry","category-manitowoc-marketing","tag-local-marketing","tag-marketing","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLocal Marketing | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2420\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Marketing | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. \u00a0All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing The post Local Marketing appeared first on Ken Ivey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2420\" \/>\n<meta property=\"og:site_name\" content=\"MCM Digital Products\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcmdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-24T20:39:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-15T21:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif\" \/>\n<meta name=\"author\" content=\"Ken Ivey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:site\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Ivey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420\"},\"author\":{\"name\":\"Ken Ivey\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/person\\\/7fba59e09356aebecf63921a5639dabf\"},\"headline\":\"Local Marketing\",\"datePublished\":\"2013-10-24T20:39:40+00:00\",\"dateModified\":\"2015-10-15T21:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/kenivey.com\\\/wp-includes\\\/images\\\/smilies\\\/icon_smile.gif\",\"keywords\":[\"local marketing\",\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420\",\"name\":\"Local Marketing | MCM Digital Products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/kenivey.com\\\/wp-includes\\\/images\\\/smilies\\\/icon_smile.gif\",\"datePublished\":\"2013-10-24T20:39:40+00:00\",\"dateModified\":\"2015-10-15T21:45:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#primaryimage\",\"url\":\"http:\\\/\\\/kenivey.com\\\/wp-includes\\\/images\\\/smilies\\\/icon_smile.gif\",\"contentUrl\":\"http:\\\/\\\/kenivey.com\\\/wp-includes\\\/images\\\/smilies\\\/icon_smile.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?p=2420#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Local Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\",\"name\":\"Michael Cummings Marketing Blog\",\"description\":\"Our Most Important Metric is Client Results\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#organization\",\"name\":\"MCM Products, LLC\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg\",\"width\":349,\"height\":142,\"caption\":\"MCM Products, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mcmdigitalmarketing\",\"https:\\\/\\\/x.com\\\/McmProducts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.mcmdigitalproducts.com\\\/#\\\/schema\\\/person\\\/7fba59e09356aebecf63921a5639dabf\",\"name\":\"Ken Ivey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g\",\"caption\":\"Ken Ivey\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Marketing | MCM Digital Products","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420","og_locale":"en_US","og_type":"article","og_title":"Local Marketing | MCM Digital Products","og_description":"Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. \u00a0All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing The post Local Marketing appeared first on Ken Ivey.","og_url":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420","og_site_name":"MCM Digital Products","article_publisher":"https:\/\/www.facebook.com\/mcmdigitalmarketing","article_published_time":"2013-10-24T20:39:40+00:00","article_modified_time":"2015-10-15T21:45:15+00:00","og_image":[{"url":"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif","type":"","width":"","height":""}],"author":"Ken Ivey","twitter_card":"summary_large_image","twitter_creator":"@McmProducts","twitter_site":"@McmProducts","twitter_misc":{"Written by":"Ken Ivey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#article","isPartOf":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420"},"author":{"name":"Ken Ivey","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/person\/7fba59e09356aebecf63921a5639dabf"},"headline":"Local Marketing","datePublished":"2013-10-24T20:39:40+00:00","dateModified":"2015-10-15T21:45:15+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420"},"wordCount":216,"publisher":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#primaryimage"},"thumbnailUrl":"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif","keywords":["local marketing","Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420","url":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420","name":"Local Marketing | MCM Digital Products","isPartOf":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#primaryimage"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#primaryimage"},"thumbnailUrl":"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif","datePublished":"2013-10-24T20:39:40+00:00","dateModified":"2015-10-15T21:45:15+00:00","breadcrumb":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mcmdigitalproducts.com\/?p=2420"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#primaryimage","url":"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif","contentUrl":"http:\/\/kenivey.com\/wp-includes\/images\/smilies\/icon_smile.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mcmdigitalproducts.com\/?p=2420#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mcmdigitalproducts.com\/"},{"@type":"ListItem","position":2,"name":"Local Marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.mcmdigitalproducts.com\/#website","url":"https:\/\/blog.mcmdigitalproducts.com\/","name":"Michael Cummings Marketing Blog","description":"Our Most Important Metric is Client Results","publisher":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mcmdigitalproducts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.mcmdigitalproducts.com\/#organization","name":"MCM Products, LLC","url":"https:\/\/blog.mcmdigitalproducts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2024\/04\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg","contentUrl":"https:\/\/blog.mcmdigitalproducts.com\/wp-content\/uploads\/2024\/04\/MCM-Sword-Green-Letters-2-1.jpg-copy-copy-1.jpg","width":349,"height":142,"caption":"MCM Products, LLC"},"image":{"@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mcmdigitalmarketing","https:\/\/x.com\/McmProducts"]},{"@type":"Person","@id":"https:\/\/blog.mcmdigitalproducts.com\/#\/schema\/person\/7fba59e09356aebecf63921a5639dabf","name":"Ken Ivey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e35aa4ea674c65211a842c2c54e729584c29943f1f7f2977893c2d7380267a0c?s=96&d=mm&r=g","caption":"Ken Ivey"}}]}},"_links":{"self":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts\/2420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2420"}],"version-history":[{"count":0,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=\/wp\/v2\/posts\/2420\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mcmdigitalproducts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}