{"id":2412,"date":"2014-06-05T13:52:51","date_gmt":"2014-06-05T19:52:51","guid":{"rendered":"http:\/\/kenivey.com\/?p=835"},"modified":"2015-10-15T16:45:14","modified_gmt":"2015-10-15T21:45:14","slug":"more-complaints-about-yelp-advertising-practices","status":"publish","type":"post","link":"https:\/\/blog.mcmdigitalproducts.com\/?p=2412","title":{"rendered":"More Complaints About Yelp Advertising Practices"},"content":{"rendered":"

\"yelpreport\"<\/p>\n

http:\/\/6abc.com\/archive\/9528445\/<\/p>\n

This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. \u00a0The BBB currently gives them A+ status – even with 1400+ complaints!<\/p>\n

So, the claim is that you’re penalized if you don’t advertise.<\/p>\n

But – what if you DO advertise?<\/p>\n

Here’s an example of a complaint and Yelp’s reply:<\/p>\n

\n

Dear *******,<\/span>

Thank you for writing. We are glad to have this opportunity to address your concerns.<\/span>

You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1\/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.<\/span>

All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).<\/span>

If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed.\u00a0<\/span>

Regards,<\/span>
*****<\/span>
Yelp, Inc. – See more at: http:\/\/www.bbb.org\/greater-san-francisco\/business-reviews\/internet-services\/yelpcom-in-san-francisco-ca-193927\/complaints#sthash.RQiuShox.dpuf<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

So let’s do the math –<\/p>\n

8 months X $315 = $2,520<\/p>\n

$2,520 \/ 19 clicks = $132.63 per click. \u00a0And then there’s the $930 “Early Termination Fee”. \u00a0That sure would have bought a lot of other kinds of advertising.<\/p>\n

Darned if you do – Darned if you don’t. \u00a0\":(\"<\/p>\n

The good news is – Yelp isn’t the only way to get honest reviews that help your business. \u00a0Need advice? \u00a0Just ask.<\/p>\n

The post More Complaints About Yelp Advertising Practices<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/6abc.com\/archive\/9528445\/ This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. \u00a0The BBB currently gives them A+ status – even with 1400+ complaints! So, the claim is that you’re penalized if you don’t advertise. But – what if you DO advertise? Here’s an example … Continue reading More Complaints About Yelp Advertising Practices<\/span><\/a><\/p>\n

The post More Complaints About Yelp Advertising Practices<\/a> appeared first on Ken Ivey<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[125],"tags":[126],"class_list":["post-2412","post","type-post","status-publish","format-standard","hentry","category-reputation-marketing","tag-reputation-marketing-2","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMore Complaints About Yelp Advertising Practices | MCM Digital Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2412\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Complaints About Yelp Advertising Practices | MCM Digital Products\" \/>\n<meta property=\"og:description\" content=\"http:\/\/6abc.com\/archive\/9528445\/ This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. \u00a0The BBB currently gives them A+ status – even with 1400+ complaints! So, the claim is that you’re penalized if you don’t advertise. But – what if you DO advertise? Here’s an example … Continue reading More Complaints About Yelp Advertising Practices The post More Complaints About Yelp Advertising Practices appeared first on Ken Ivey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mcmdigitalproducts.com\/?p=2412\" \/>\n<meta property=\"og:site_name\" content=\"MCM Digital Products\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcmdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-05T19:52:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-15T21:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/kenivey.com\/wp-content\/uploads\/2014\/06\/yelpreport-300x173.jpg\" \/>\n<meta name=\"author\" content=\"Ken Ivey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:site\" content=\"@McmProducts\" \/>\n<meta name=\"twitter:label1\" 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